Melissa Roth – Director of Production + Photoshop Goddess
For close to a decade, here at The Decisive Moment, we’ve photographed stellar weddings, created timeless memories and been able to document hundreds of couples as they begin their unique love story. We can certainly thank our talented team of photojournalists for that (thanks!), but it’s what lies beneath (or behind, in this case) that seamlessly rounds out the experience of choosing The Decisive Moment as your wedding photographer. And that is our secret weapon, our photoshop goddess extraordinaire, our music sampling queen and the black-and-white-obsessed – Melissa Roth.
Jenn Linke calls her ” the MVP on our team of all stars,” and continues to brag on “her amazing eye for seeing something that sometimes the photographers don’t even recognize in their own work.”
Melissa is the mastermind that handles all things editing, photoshopping and developing our final product. She has a keen eye for detail, a passion for organization and an innate ability to take our prized images to the next level. As if that were not enough, she then uses those gems to weave together a story that will take your breath away and become forever ingrained as your wedding memory… no small responsibility.
We couldn’t help but show off some of her favorites …
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“I have a slight obsession with black and white photos,” Melissa admits. “After all, I am a darkroom gal!”
Mel started in the film days (which some of you may not even know of), where true dark room skills were painfully learned – not taught via trial-and-error-and-try-again on a computer. “Technology has come along way though,” she says. “Those honed skills are now what help me “develop” the black and white images you see at The Decisive Moment.”
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Because we’re a team of shooters, our photographers inevitably carry slightly different styles within our brand. Melissa is that controller, the mastermind who gives us incredible consistency from wedding to wedding, moment to moment. In short, she’s an artist – especially when it comes to slideshows (our clients are obsessed) and black and white images.
Photographer Adam Linke, who often speaks all over the country, was asked at a photography conference how he could possibly let someone else tone his work. “I laughed,” he says. “Because Mel does so much more with my images than I could or would on my own. We are truly a team working together to create the best for our clients.”
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